10 artists selected | Apply by June 30

Prompt Magazine, in collaboration with the Pforzheim University – School of Design, invites 10 artists to take part in a LED wall projection inside the exhibition space at the stunning ROWI Quarter curated by Pforzheim University, Germany, on July 11–12, 2025, during the Design’s annual show.

Theme: Fashion Design, AI and Sustainability

A reflection on digital fashion, dematerialization, ethical creativity, and the role of artificial intelligence in design processes..

Opportunities for Artists

✓ LED wall projection of the work within the exhibition at ROWI, curated by Pforzheim University
✓ Publication in Prompt Magazine #15, in a section dedicated to AI and Digital fashion and the students’ design research
✓ International visibility through Prompt Magazine and the university’s channels.

✓ Professional photography of the installed work

File Types & Format

You’re welcome to send up to 10 images or 1 video, which can be uploaded with a single entry.
Accepted formats: 9:16 image or video

LED wall Setup

Timeline

Open Call period: June 15–July 2. Selection announcement: by July 5.

LED WALL screening (Pforzheim University):July 12 . Print publication Prompt Magazine release: by End of July
💸 Participation Fee:
Early submission (June 15–25): €7
Regular submission (June 26– July 2): €9 .

During the application process, you will be required to provide a download link to your artworks. Please make sure to use a service where the link remains active for at least 7 days

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Prompt Magazine

Open Call | Ai and Digital Fashion

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Insight

Curatorial Guidelines

We are particularly interested in works that align with the principles of Critical Fashion – AI Fashion Design, a research module focused on the dematerialization of fashion and how traditional design workflows can be reimagined in the digital era.

Guided by the Japanese concept of Mottainai, this approach reflects on how to honor the cultural and creative value of fashion while avoiding the waste of physical resources, data energy, and human creativity. Artificial intelligence is both a design tool and a subject of critique—opening new pathways for virtual craftsmanship while raising urgent ethical and aesthetic questions.

This invitation, centered on Mottainai and Critical Fashion, aims to create a coherent dialogue between guest artists and the student group, enriching the final exhibition with diverse perspectives on sustainable and dematerialized fashion..

WHAT'S ON

Exhibition and Shows

ROWI Quarter, Pforzheim – Germany - Bleichstraße 64,

A vibrant cultural and creative hub, the ROWI Quarter will host this year’s digital fashion exhibition, during the annual showcase of the School of Design at Pforzheim University.

LED wall exhibition, and a cross-generational exchange between artists and student designers will animate the space on July 11–12, 2025.

Inside the former industrial ROWI building, fashion students from DesignPF present “Dust & Shine”, exploring contrasts between raw and refined, structure and deconstruction. In a series of shows, they unveil bold, personal textile creations in a striking and immersive setting.Showtimes – July 12, 2025: 15:00 | 17:00 | 19:00

What's on

Print Publication

10 artists will be selected for print publication in Prompt Magazine Issue 15 — August 2025 edition.
A dedicated section will feature the Open Call, .

Selected artists will be notified by May 3 and announced publicly on our website and social media channels.

The printed publication will be released by the end of July..

Submit Your Artwork
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Apply by June 30

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