Inside OFFF 2026 Barcelona: Prompt Magazine Meets the Voices Shaping Visual Culture

At OFFF 2026 Barcelona, Prompt Magazine entered a landscape of ideas, visions, and creative practices that are redefining the way we imagine, produce, and experience visual culture today.

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Through a series of conversations with Reuben Wu, Paloma Rincón, Johanna Jaskowska, Volvox Labs, and teamLab, this feature opens a window onto different ways of approaching image-making, technology, perception, and creative authorship.

Rather than offering definitive answers, these interviews trace a constellation of perspectives: the value of process, the role of AI, the relationship between digital and physical experience, and the need to preserve a personal vision within an increasingly accelerated visual world.

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teamLab“

With teamLab, the conversation moves into the realm of perception, environment, and the body. Their work invites audiences to experience art not as something fixed or separate, but as something that comes into being through presence, movement, light, and relation.

At OFFF 2026 Barcelona, Prompt Magazine explored with teamLab how technology can become a way to question the boundaries between self and world, image and space, artwork and experience.

teamLab, Levitation Void, 2025, from the series Levitation - Flattening Red and Blue & Blurred Violet, 2021- Installation, Sound: teamLab © teamLab, courtesy Pace Gallery

Seth Epstein

“You don’t learn from the wins, you learn from the mistakes.”

At OFFF 2026 Barcelona, Seth Epstein of Los York brought a deeply human reflection on listening, mistakes, creative breakdowns, and the moments of friction that often lead to real breakthroughs.

In conversation with Prompt Magazine, his perspective on AI moves beyond speed and efficiency, questioning what happens when creative tools become too focused on output. For Epstein, the challenge is not only to understand how AI can support production, but how to preserve the human experience of getting lost in the creative process, where mistakes, intuition, and unexpected discoveries still matter.

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Reuben Wu

“I value the process as much as the end result.”

Reuben Wu closed this constellation of voices with a reflection on landscape, light, and the importance of process. His work transforms familiar places into unfamiliar visions, creating images that feel both terrestrial and otherworldly.

In his interview with Prompt Magazine at OFFF 2026 Barcelona, Wu discusses the difference between producing an image and living the experience that makes it possible. In an age where AI can replicate outcomes, his practice reminds us that presence, time, experimentation, and the proof of work remain essential parts of artistic authorship.

The interviews conducted by Prompt Magazine during OFFF 2026 capture a moment of profound transformation in contemporary visual culture. AI appears in every conversation, not simply as a technological topic, but as a starting point to discuss authorship, process, perception, identity, physical experience, and the future of communication.

What emerges from these voices is a complex and nuanced view of the present: technology can accelerate, expand, and transform, but it is still creative thinking that gives direction, depth, and meaning to the image.